Editorial

Increase your Google AdWords ROI
Monday, March 27th, 2017

4 Sure Fire Ways to Increase your AdWords ROI

Boost Your AdWords Account with Conversion-Driven Search Terms

Search terms are specified when constructing a Google Adwords search campaign. Which keywords and combination of words (phrases) do you wish to bid on, so your ad might...
social media tips
Thursday, March 9th, 2017

4 Tips to Help You Stay On Top of your Social Media Marketing

When you’re running a small business, it’s hard not to get swamped by everything you need to have a firm handle on. You’re the one they rely on to make sure every loose end is tied, every ‘i’ is dotted, and every ‘t’ is...
Use of Audio in Web Design
Monday, February 27th, 2017

The Use of Audio on the Web

Ever present and all encompassing, sound is one of the most sparingly found avenues of information delivery on the web. People like hearing sounds that invoke feelings or even just sounds that simply give information. They enhance the...

SEO Blog Features
Tuesday, February 21st, 2017

Four Features Every Successful Blog Needs to Have

Blogging, a term used frequently in the digital world, with good reason of course. This unique platform allows for opinions, thoughts, and experiences to be shared. Moreover, its simplicity increases your SEO rankings, drives traffic, and...
How Remarketing Works
Monday, February 13th, 2017

Remarketing, How it Works and Why You Should Use It

Remarketing Can Be One of the Most Effective Methods of Targeted Advertising... If Used Correctly

Google AdWords remarketing is a great way to show your ads to individuals who have already been on your website or used your mobile app. It’s a way to re-engage people with your brand and bring them back to your digital store front.

keeping your website current
Tuesday, February 7th, 2017

Keeping your Business Current in 2017

It's the simple things that count.

When you see 'copyright 2010' in the footer of a website - what goes through your mind? For me, it's "are they still in business?" I noticed I had this reaction looking through a partner...
Monday, January 30th, 2017

7 Things to Consider for Your New Homepage

A Few Elements to Keep in Mind When Redesigning Your Business' Homepage

So you want to design or rebuild your website, and not sure what where to start? Here are a number of items to consider as basic, now that countless websites...
SEO Keyword Research header img
Monday, January 23rd, 2017

How to do Keyword Research for SEO

A Few Basic Tips for Choosing Good SEO Keywords

Good, strategic keyword research is a crucial preliminary step when looking to drive more organic traffic to your website. Far too often people will do everything right when optimizing...

Monday, January 16th, 2017

The Decline of Print

Long Live Publishing! Not a week goes by without another news article about an American or Canadian media chain closing down another magazine, or folding up another newspaper. It’s the internet. It’s also basic economics; doing a print run of 100,000 paper magazines and then distributing them involves a high ‘fixed cost’. The printing operations and fleets of trucks themselves are a fixed cost...
adwords expanded text ads
Monday, January 9th, 2017

Expanded Text Ads: Key Benefits

Add New Content & Improve Click-through ratings! Now that you have an additional 45-characters in your limit for Google Adwords Expanded Text Ads (since July 2016), you are probably thinking, just what exactly do I do with this new ad real estate? Make sure to say something new in your Expanded Text Ads, do not just copy and paste your old Standard Text Ads!
Monday, December 19th, 2016

The End Of The Waterfall Website Development Process

What is the waterfall website development process?

The waterfall development process is the ‘classic’ method for website development. It is a very straight forward process that involves well-defined steps. The ‘waterfall’...
Monday, December 12th, 2016

Content Quality is King of SEO - Now and Forever

Why Quality Content Trumps All Other Factors

Perhaps you’ve heard the phrase, “content is king,” and here we are talking about it – again. However, the phrase should be adjusted to “quality content is king,” because...
adwords conversion tracking
Monday, December 5th, 2016

Google AdWords Conversion Tracking, What’s The Big Deal?

Why Should I Worry About Tracking AdWords Conversions?

So, you finally got your PPC campaign up and running. Keywords are generating search impressions, and ads are being clicked on. It looks like things are going well as you drive...
Monday, November 28th, 2016

Choosing The Best Social Media Platform For Your Brand

Which Social Media Channels are the Most Appropriate for My Brand?

Social media keeps evolving well beyond being a breakout trend, to a mature marketing environment, and doesn’t show any signs of slowing down. Just like...
Monday, November 14th, 2016

How a Bad Delivery Can Ruin Your Website’s Presentation

You open a page on your desktop, tablet, phone, TV, anything and you expect one thing across all of them to be the same: you see the information you want, right away.

This universal expectation can be the difference between someone...
Monday, November 7th, 2016

3 Questions to Ask Yourself Before Starting a PPC Campaign

Get the Most Out of your Pay-Per-Click Ad Dollars!

Every month, over 1.17 billion unique users search on Google over 100 billion times, around the world. That is a massive audience looking for products and services. Pay per click...
Tuesday, November 1st, 2016

Why You Should Use WordPress As Your Content Management System

A few reasons why the WordPress CMS is often the best choice for small business websites

So you’re looking to build a website for your business. You’ve registered your domain; you’ve paid for hosting; now you just need to build...
Monday, October 24th, 2016

2016 Website Trends

A Few of This Year's Biggest Trends in Web Design

We have all seen websites look drastically different recently in the last couple of years. Let's take a look at the popular features trending in 2016 so far.

1....

Tuesday, October 18th, 2016

UX vs. SEO

How UX & SEO Can Work Together in Harmony

The gap between SEO (Search Engine Optimization) and UX (User Experience) has significantly decreased in the past few years, with search engines making strides towards a user experience...
Thursday, June 16th, 2016

Incoming Text Ad Changes

After years of the same old - Google has finally decided that it's time to make changes to ad copy. This is probably the biggest ad copy change in the last 10 years. The  Big G has begun testing longer search network text...
Thursday, June 16th, 2016

Make Americanos Great Again!

Co-opting current news and events to add extra punch to your headlines and marketing messages can be a very successful tactic. Borrowing messages let you 'piggy-back' on a current media item that has tremendous awareness, doing a lot of the...
Thursday, June 16th, 2016

What is Responsive Web Design?

What Makes a Website Responsive?

More and more people today access the web through their mobile devices; tablets, smartphones, and everything in between. However, they often run into the frustration of accessing websites not...
Tuesday, June 14th, 2016

21 Warning Signs of a Low Quality SEO Company

You work hard building your business, and continue to grow and expand each day. Eventually you reach a point all businesses should reach, when the time has come to invest in digital marketing, to increase your reach to new audiences. Now, you...
Tuesday, June 7th, 2016

Coping With Social Media Changes

Social Media Marketing, specifically within leading channels such as Facebook and Twitter, is an excellent way to generate brand awareness, create leads, drive traffic to your website and to enhance your customer’s shopping...
Manage PPC On My Own
Tuesday, March 22nd, 2016

Can I manage PPC on my own?

Is Managing Your Own Google AdWords Campaign Feasible?

Good question! Google includes many guides and quick steps on getting started with online advertising. They even include a quick setup solution called
Importance of Quality Photos in Web Design
Thursday, November 19th, 2015

Importance of Quality Photos in Web Design

Few sensory experiences can evoke an emotion as effectively as seeing a striking visual image. Marketers use images to form emotional connections with people, to make them feel comfortable or uncomfortable as the need may be. Magazines are...
Thursday, November 19th, 2015

7 Common Things Small Businesses Should Include On Their Website

What are Visitors Looking for on Your Small Local Business Website?

Optimizing your local business website can sometimes seem like an overwhelming task. Where do I start? Here are a few simple points you should...
Monday, November 16th, 2015

YouTube Audience Targeting

ppc (1) In the last article, we covered how you can get started with YouTube for branding...
Monday, November 9th, 2015

Facebook Marketing for the Holiday Season

Holiday season is here! It's time to put your best foot forward, rethink your holiday marketing strategies and step up your Facebook marketing game. Below are a bunch of great tips to on how to use Facebook marketing effectively and get the...
Wednesday, October 14th, 2015

Pumpkin-Spice Websites - Get 'em Before They're Gone!

THEY'RE HERE! Pumpkin-spice websites - get them before they're gone! Web design is as prone to fads as any other type of design, unfortunately. Why is this unfortunate? Look at any fashion, and if you can use the word 'dated', you'll...
Youtube PPC
Wednesday, October 14th, 2015

Using YouTube Ads for Branding

Using YouTube for Branding

Google is always making improvements to their Adwords platform, providing advertisers with easier and richer campaign creation options, including access to the YouTube advertising platform. We thought...
Local Small Business Tips
Wednesday, October 14th, 2015

8 Killer Steps Small Business Tips for a SEO Head Start Online

Local business owners are always looking for more business and ways to create and get the most out of free publicity.

When it comes to advertising and publicity, there are few...

Monday, October 5th, 2015

5 Ways To Improve Your Company's Facebook Posts

Make Better Facebook Posts for your Brand!

Having trouble garnering engagement for your branded social media? Getting minimal likes and shares for your posts? Maybe it's time to re-evaluate your social media strategy. Here's a few...
Thursday, September 10th, 2015

10 Tips to Increase Social Media Content Engagement

Social Media Marketing is by far one of the most widely-used tools to connect with your  target audience and spread awareness about your brand. Social Media can  also be used to help your business promote new products, services, or events....
Thursday, September 10th, 2015

5 Overlooked E-commerce Elements

Websites can be powerful tools to educate, to inspire or to bring your goods to market. With increasing confidence and trust in the security of online purchasing, the need for a brick and mortar store to sell your wares is gradually...
Wednesday, September 9th, 2015

Connecting Your Business to Online Customers through PPC Advertising

How PPC Advertising Can Help You Reach New Customers

PPC (pay-per-click), also known as paid search advertising on the Google and Bing networks, can provide your business with a great opportunity at reaching a large digital...
Tuesday, September 1st, 2015

Why Your Business Shouldn't Have Multiple Websites

Many business owners understandably take a hands-on approach with their online marketing and SEO tactics. When it comes to a local business website, however not everything you've heard are indeed best practices. Often, SEO marketing techniques...
Tuesday, August 4th, 2015

Tools to Keep Things Calm

We love to seek out strategic insights and share them. But sometimes the New Year starts with resolutions - today I'm starting with a short list of the tools that make short work of the day-to-day around our office, and let us get on with the...
Monday, June 15th, 2015

Who Should Be Forgotten?

Is The "Right to be Forgotten" Really a Good Thing?

France demands that Google remove listings removed in European domains under the 'right to be forgotten' - worldwide.This marks a dramatic expansion of the European Union's...
Monday, May 4th, 2015

The 5 Essentials of Digital Marketing

With more specialized marketing agencies, you may find the risk is that the 'product' you are offered is already predetermined. When you only have a hammer, every problem looks like a nail. At OutReach, we consider marketing an objective...
Wednesday, March 18th, 2015

The Definitive Guide To Creative Optimization

Key insights include:
  • The color of backgrounds, use of animation, presence of human faces, showing product, and company logo placement matters across all the verticals. For example, red backgrounds...
slideshare-free-linkedin
Tuesday, February 10th, 2015

Linkedin makes its move – Slideshare now free

Well THAT is interesting. Slideshare has discontinued its freemium model, where free users are spun up to paid PRO users. Given that LinkedIn is a freemium model, and owns Slideshare, it seems like double jeopardy to be charging users twice -...