
4 Sure Fire Ways to Increase your AdWords ROI

4 Tips to Help You Stay On Top of your Social Media Marketing

The Use of Audio on the Web
Ever present and all encompassing, sound is one of the most sparingly found avenues of information delivery on the web. People like hearing sounds that invoke feelings or even just sounds that simply give information. They enhance the...

Four Features Every Successful Blog Needs to Have

Remarketing, How it Works and Why You Should Use It
Remarketing Can Be One of the Most Effective Methods of Targeted Advertising... If Used Correctly
Google AdWords remarketing is a great way to show your ads to individuals who have already been on your website or used your mobile app. It’s a way to re-engage people with your brand and bring them back to your digital store front.

Keeping your Business Current in 2017
It's the simple things that count.
When you see 'copyright 2010' in the footer of a website - what goes through your mind? For me, it's "are they still in business?" I noticed I had this reaction looking through a partner...
7 Things to Consider for Your New Homepage
A Few Elements to Keep in Mind When Redesigning Your Business' Homepage
So you want to design or rebuild your website, and not sure what where to start? Here are a number of items to consider as basic, now that countless websites...
How to do Keyword Research for SEO
A Few Basic Tips for Choosing Good SEO Keywords
Good, strategic keyword research is a crucial preliminary step when looking to drive more organic traffic to your website. Far too often people will do everything right when optimizing...

The Decline of Print

Expanded Text Ads: Key Benefits

The End Of The Waterfall Website Development Process
What is the waterfall website development process?
The waterfall development process is the ‘classic’ method for website development. It is a very straight forward process that involves well-defined steps. The ‘waterfall’...
Content Quality is King of SEO - Now and Forever
Why Quality Content Trumps All Other Factors
Perhaps you’ve heard the phrase, “content is king,” and here we are talking about it – again. However, the phrase should be adjusted to “quality content is king,” because...
Google AdWords Conversion Tracking, What’s The Big Deal?
Why Should I Worry About Tracking AdWords Conversions?
So, you finally got your PPC campaign up and running. Keywords are generating search impressions, and ads are being clicked on. It looks like things are going well as you drive...
3 Questions to Ask Yourself Before Starting a PPC Campaign
Get the Most Out of your Pay-Per-Click Ad Dollars!
Every month, over 1.17 billion unique users search on Google over 100 billion times, around the world. That is a massive audience looking for products and services. Pay per click...
Why You Should Use WordPress As Your Content Management System
A few reasons why the WordPress CMS is often the best choice for small business websites
So you’re looking to build a website for your business. You’ve registered your domain; you’ve paid for hosting; now you just need to build...
2016 Website Trends
A Few of This Year's Biggest Trends in Web Design
We have all seen websites look drastically different recently in the last couple of years. Let's take a look at the popular features trending in 2016 so far.1....

UX vs. SEO
How UX & SEO Can Work Together in Harmony
The gap between SEO (Search Engine Optimization) and UX (User Experience) has significantly decreased in the past few years, with search engines making strides towards a user experience...
Incoming Text Ad Changes

Make Americanos Great Again!

What is Responsive Web Design?
What Makes a Website Responsive?
More and more people today access the web through their mobile devices; tablets, smartphones, and everything in between. However, they often run into the frustration of accessing websites not...
Coping With Social Media Changes

Can I manage PPC on my own?
Is Managing Your Own Google AdWords Campaign Feasible?
Good question! Google includes many guides and quick steps on getting started with online advertising. They even include a quick setup solution called
Importance of Quality Photos in Web Design
7 Common Things Small Businesses Should Include On Their Website
What are Visitors Looking for on Your Small Local Business Website?
Optimizing your local business website can sometimes seem like an overwhelming task. Where do I start? Here are a few simple points you should...YouTube Audience Targeting


Pumpkin-Spice Websites - Get 'em Before They're Gone!

Using YouTube Ads for Branding
Using YouTube for Branding
Google is always making improvements to their Adwords platform, providing advertisers with easier and richer campaign creation options, including access to the YouTube advertising platform. We thought...
8 Killer Steps Small Business Tips for a SEO Head Start Online
Local business owners are always looking for more business and ways to create and get the most out of free publicity.
When it comes to advertising and publicity, there are few...

5 Ways To Improve Your Company's Facebook Posts
Make Better Facebook Posts for your Brand!
Having trouble garnering engagement for your branded social media? Getting minimal likes and shares for your posts? Maybe it's time to re-evaluate your social media strategy. Here's a few...
10 Tips to Increase Social Media Content Engagement

5 Overlooked E-commerce Elements

Connecting Your Business to Online Customers through PPC Advertising
How PPC Advertising Can Help You Reach New Customers
PPC (pay-per-click), also known as paid search advertising on the Google and Bing networks, can provide your business with a great opportunity at reaching a large digital...
Why Your Business Shouldn't Have Multiple Websites

Tools to Keep Things Calm

Who Should Be Forgotten?
Is The "Right to be Forgotten" Really a Good Thing?
France demands that Google remove listings removed in European domains under the 'right to be forgotten' - worldwide.This marks a dramatic expansion of the European Union's...
The 5 Essentials of Digital Marketing

The Definitive Guide To Creative Optimization
- The color of backgrounds, use of animation, presence of human faces, showing product, and company logo placement matters across all the verticals. For example, red backgrounds...
