Editorial

Boost Your AdWords Account with Conversion-Driven Search Terms

Search terms are specified when constructing a Google Adwords search campaign. Which keywords and combination of words (phrases) do you wish to bid on, so your ad might...

When you’re running a small business, it’s hard not to get swamped by everything you need to have a firm handle on. You’re the one they rely on to make sure every loose end is tied, every ‘i’ is dotted, and every ‘t’ is...

Ever present and all encompassing, sound is one of the most sparingly found avenues of information delivery on the web. People like hearing sounds that invoke feelings or even just sounds that simply give information. They enhance the...

Blogging, a term used frequently in the digital world, with good reason of course. This unique platform allows for opinions, thoughts, and experiences to be shared. Moreover, its simplicity increases your SEO rankings, drives traffic, and...

Remarketing Can Be One of the Most Effective Methods of Targeted Advertising... If Used Correctly

Google AdWords remarketing is a great way to show your ads to individuals who have already been on your website or used your mobile app. It’s a way to re-engage people with your brand and bring them back to your digital store front.

It's the simple things that count.

When you see 'copyright 2010' in the footer of a website - what goes through your mind? For me, it's "are they still in business?" I noticed I had this reaction looking through a partner...

A Few Elements to Keep in Mind When Redesigning Your Business' Homepage

So you want to design or rebuild your website, and not sure what where to start? Here are a number of items to consider as basic, now that countless websites...

A Few Basic Tips for Choosing Good SEO Keywords

Good, strategic keyword research is a crucial preliminary step when looking to drive more organic traffic to your website. Far too often people will do everything right when optimizing...

Long Live Publishing! Not a week goes by without another news article about an American or Canadian media chain closing down another magazine, or folding up another newspaper. It’s the internet. It’s also basic economics; doing a print run of 100,000 paper magazines and then distributing them involves a high ‘fixed cost’. The printing operations and fleets of trucks themselves are a fixed cost...

Add New Content & Improve Click-through ratings! Now that you have an additional 45-characters in your limit for Google Adwords Expanded Text Ads (since July 2016), you are probably thinking, just what exactly do I do with this new ad real estate? Make sure to say something new in your Expanded Text Ads, do not just copy and paste your old Standard Text Ads!

What is the waterfall website development process?

The waterfall development process is the ‘classic’ method for website development. It is a very straight forward process that involves well-defined steps. The ‘waterfall’...

Why Quality Content Trumps All Other Factors

Perhaps you’ve heard the phrase, “content is king,” and here we are talking about it – again. However, the phrase should be adjusted to “quality content is king,” because...

Why Should I Worry About Tracking AdWords Conversions?

So, you finally got your PPC campaign up and running. Keywords are generating search impressions, and ads are being clicked on. It looks like things are going well as you drive...

Get the Most Out of your Pay-Per-Click Ad Dollars!

Every month, over 1.17 billion unique users search on Google over 100 billion times, around the world. That is a massive audience looking for products and services. Pay per click...

A few reasons why the WordPress CMS is often the best choice for small business websites

So you’re looking to build a website for your business. You’ve registered your domain; you’ve paid for hosting; now you just need to build...

A Few of This Year's Biggest Trends in Web Design

We have all seen websites look drastically different recently in the last couple of years. Let's take a look at the popular features trending in 2016 so far.

1....

How UX & SEO Can Work Together in Harmony

The gap between SEO (Search Engine Optimization) and UX (User Experience) has significantly decreased in the past few years, with search engines making strides towards a user experience...

After years of the same old - Google has finally decided that it's time to make changes to ad copy. This is probably the biggest ad copy change in the last 10 years. The  Big G has begun testing longer search network text...

Co-opting current news and events to add extra punch to your headlines and marketing messages can be a very successful tactic. Borrowing messages let you 'piggy-back' on a current media item that has tremendous awareness, doing a lot of the...

What Makes a Website Responsive?

More and more people today access the web through their mobile devices; tablets, smartphones, and everything in between. However, they often run into the frustration of accessing websites not...

You work hard building your business, and continue to grow and expand each day. Eventually you reach a point all businesses should reach, when the time has come to invest in digital marketing, to increase your reach to new audiences. Now, you...

Social Media Marketing, specifically within leading channels such as Facebook and Twitter, is an excellent way to generate brand awareness, create leads, drive traffic to your website and to enhance your customer’s shopping...

Is Managing Your Own Google AdWords Campaign Feasible?

Good question! Google includes many guides and quick steps on getting started with online advertising. They even include a quick setup solution called